Posts Tagged 'Halvorsen'

Halvorsen says all organizations need a content strategy

content strategy

I started this book a while back, but got distracted by the rest of my life before getting past chapter one. I don’t work directly on web projects, and had to prioritize my reading.

But I found a blog post from the author the other day that blew me away and made me pull the book out so I could try to absorb her wisdom.

Of course, when I told my husband about Kristina’s insight he reminded me that he’s been saying something like this for a while. Content strategy is only the beginning, he says. Organizations really need an editorial strategy: not just the what but the how and the for whom.

And since he’s always right about these things, I now know how to focus my web studies. At least for the next few months.

My favorite quotes from Kristina’s post are below.

Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it.

They don’t have a content strategy.

And they need one, because

…more than ever before in the history of commerce, content has become one of our most valuable business assets.

Content strategy is, in fact, the next big thing by Kristina Halvorsen, Brain Traffic blog


I work as an editor at Harlequin, but the posts on this site are all mine and don’t represent my employer's positions, strategies or opinions.
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