
I listened in on a HubStop webinar this week. The speaker was Dan Zarella. The talk was on the science of timing, and he presented research on how often to blog, tweet and share on Facebook. The goal seemed to be an increase in incoming links (leading to a higher rank on Google), page views or comments. To reach the goal, he recommended: If you’re sending one email a week, try sending one email a day; it’s okay to tweet twenty or so times a day; and blogging thirty times–or more!–per day will get you the most results.
The data and graphs and suggestions were fascinating–and left me feeling tired.
Blogging, for me, is about responding to something of interest, getting my thoughts in order, putting an idea out there to see if anyone agrees (or doesn’t). Sometimes it’s just about noting something I really like, or something I want to remember.
Blogging, for me, is not about page views, or Google rank or ads. If it was, I don’t think I’d have the energy to keep up. Just thinking about trying to come up with thirty different things to say in one day…good Lord. Just shoot me now.
So I joked on Twitter that we should start a slow blogging movement. And Kassia Kroszer threw in a hash tag: #slowblogging. Cute, I thought. But then I looked it up and saw that a slow blogging movement already existed, or at least it did in 2008. There was even a New York Times article about it. Seems it was started by a guy whose blog’s tagline is “It happens when it happens.” A philosophy I can get behind.
I love reading through blogs and links, but once I start to glom on constant Twitter, refreshes of Facebook and blog post after blog post, I begin to feel icky. Add in the hours and hours of electronic edits for my day job, and it’s not only my psyche that feels the strain, but my eyes, too.
The only cure for both ailments seems to be to step away from the computer for a little while, to avoid my phone. To sit quietly for a bit and not check my messages. (It’s harder to do than it sounds.)
So this weekend, we drove to Sandy Hook, NJ, and flew a kite over the cold sand. I sat and listened to the ocean and didn’t once pick up that damn phone.
Today, I saw friends I haven’t seen in a long while. I folded laundry with the sun shining in the windows and a podcast playing in the other room. Then I spent the afternoon in the garden, watching my kid play in the sand box and follow ants around.
Only after those lengthy, sensory-laden breaks did my mind, and my eyes, feel ready to come back to the computer.
Me and slow blogging, we get along.
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