Should authors invest in Facebook? Yes. No. Maybe (if you work hard and do it right)?

Does Facebook help sell books? Who knows? Seems it depends on what you’re selling (fiction? non-fiction?). Or what communication you choose (pages? boosted posts? groups? ads?). Or how you write your copy (in your post, in your ad, on your landing page, in your call to action). Or your goals (web traffic? email sign-ups? book sales?).

Check out the back-and-forth debate on Digital Book World. One guy says FB works, especially to build fan relationships. Another guy says pages and boosted posts don’t work, at least not for $14.99 non-fiction. If you read the comments carefully there seem to be folks who’ve found success. One used groups to create a tribe. One sees a sales spike when she posts to her page. Several folks spoke of FB ad classes and low-cost testing to find the most clickable campaigns. Most people found boosted posts not to be the best way to reach buying readers.

Do you sell books through Facebook? If so, what’s worked for you?


1 Response to “Should authors invest in Facebook? Yes. No. Maybe (if you work hard and do it right)?”

  1. 1 PivotMarkets 口座開設 December 10, 2016 at 2:11 pm

    My developer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of
    the expenses. But he’s tryiong none the less. I’ve been using WordPress
    on several websites for about a year and am concerned about switching to another platform.
    I have heard good things about

    Is there a way I can transfer all my wordpress content into it?
    Any kind of help would be really appreciated!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


I work as an editor at Harlequin, but the posts on this site are all mine and don’t represent my employer's positions, strategies or opinions.
my book shelf:
Stacy Boyd's book recommendations, favorite quotes, book clubs, book trivia, book lists (read shelf)

%d bloggers like this: