If you read the many social media advice pages, you could be forgiven for thinking that all you need for success with social media is to learn some tricks and tips for Facebook and Twitter (or any one of the latest social networks with a buzz). This is a bit like saying if you learn to use Microsoft Word, you will have no problem being a successful writer.
–“3 Epiphanies about Social Media Marketing for Books” by Lisa Buchan in Publishing Perspectives
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Stacy Boyd's Blog 
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